Brand Logo

Packaging

Tea

There are 21 different tea tastes, divided into three categories: green, black, and oolong. Redesigning the box of the six flavours of tea bags by changing its structure into a more luxurious and ergonomic box, with a story told in its visuals, as each tea is unique and originates from various regions worldwide. So it would be a voyage to that destination via tea, a window from the architecture, and transportation from various locations, giving you a sneak peek of the place.

 

The research for each tea taste is listed below.

CHAMOMILE - RUSSIA - TROIKA

OOLONG - CHINA - CHINA WEDDING CHAIR

KAHWA - KASHMIR - HOUSEBOAT

EARL GREY - ENGLAND - QUEEN’S CHARIOT

ENGLISH BREAKFAST - DARJEELING - TOY TRAIN

MOROCCON MINT - MOROCCO - CAMELS

The tea bags incorporate brewing effect of the tea when immersed in a hot boiling water.

Concept

Old Packaging

Box Structure ideations

Final packaging for tea boxes

Prototypes for Tea box Packaging

Sketches for the structure of the box

Shortlisted structures for the tea box

Dieline for the box

Prototypes for Tea Bags

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