Service design
Nityam
Designing a service for Madhya Pradesh Tourism, in which a cultural festival will take place annually in a historical venue. The festival shall be a 2-day event, where performers from the four major regions of Madhya Pradesh, namely Malwa, Nimar, Bundelkhand, Baghelkhand will be enchanting the stage with their prowess in Folk Dance, Music and Theater.
Concept
Why Jahaz Mahal from Mandu(Mandav)?
Old Packaging
Final stages
Structure & Clear space
Mission
Logo & meaning
Nityam is a vibrant cultural festival that brings Madhya Pradesh’s rich folk heritage to life. Held annually at Mandu, showcasing traditional dance, music, and theater from Malwa, Nimar, Bundelkhand, and Baghelkhand. An initiative by MP Tourism, it celebrates heritage while promoting tourism.
To make Nityam a premier festival that revives folk traditions, attracts diverse audiences, and bridges history, culture, art, and tourism.
To preserve and promote Madhya Pradesh’s folk arts by providing a platform for traditional artists and fostering cultural appreciation.
About
Vision
Logo ideations
Mandu, Dhar Inscription
Madonna Lily State Flower
Symbol of Infinity
Combining two elements from the pages of ancient Madhya Pradesh, plus the symbol of eternity and producing a logo which epitomizes our brand’s vision, which is to preserve the timeless artforms of the state.
Color Palette
Typography
Motifs
Advertisement: Social media
Advertisement: Newspaper & poster
Entrance Banner
Lamp post flex
Packaging: Gift Hamper for VIP Gusts
Wristband
STAGE 1
NAHAR JHAROKHA
(Dance & Music)
Mandu's palaces and forts, including Jahaz Mahal and Hindola Mahal, are proposed as a superior, spacious, and safe location for an annual cultural festival.
This event would revive the one discontinued from 2020-2023.
The festival would feature daytime exploration of Mandu's sites, shopping, and dining, followed by evening performances.
The city's rich history, connection to poets and filmmakers, and Malwa and Nimar's folk music and dance—along with the popular legend of Roopmati and Baz Bahadur—make it an ideal setting.
Additionally, Mandu is well-connected to nearby cities like Indore and Ujjain, making it easily accessible for both tourists and performers.
STAGE 2
DILAWAR KHAN’S MOSQUE
(Theatre)
Final stages
User personas
User personas
Service Blueprint
Group project comprising 3 people
Crew ID cards
Merchandice: Tote Bag
Three of us contributed to the concept, research, and service design, and in the visual identity aspect,
I individually worked on the Primary Devanagari logo, packaging, lamp post flex, Tote bags, and ID cards.
