Prakrit
Calligraphy
Kurta
Crop tops
T-shirts
Shirts
Clothings with Calligraphic prints mockup
The label explains the old and new form of alphabet for better understanding of the customer around prakrit.
Composition ideations for the print
Vowels/Swar
COLLECTION
The letterforms are to be divided in 8 collections namely
The print of the composition would be done in 3 ways:-
solid monocolor composition
watercolor textured composition
The final compositions would consist the compositions for the SWAR collection and 1 composition each for the other collections as the face of the collection.
POSITION OF CALLIGRAPHIC COMPOSTIONS ON THE GARMENT
Shirt - On one side of the shirt.
Kurta/Dress - diagonally running from one corner upwards.
T-shirt/ Crop tops - print at the back and smaller prints in the corners of the front side.
The compositions would showcase the evolution of the Nagri script to Devanagri script and also the evolution of the prakrit langauge in day to day languages we speak today. The garment would have a tag/label explaining the old and new form of alphabet for better understanding of the customer around prakrit.
MEN
Shirt
Kurta
T-shirt
Final fonts:-
Latin - Futura book MT
Devanagari - Anek Devanagari regular
Logo Ideations
FINAL BRAND NAME
VALKAL/व�कल
Derived from Valkal Vastra which means cloth/fabric made from fibres of the bark of a tree. The use of this form of cloth dated in the period of ramayan and is considered the first weaved fabric.
Exploring brand names for the barnd under the keywords civilization, legacy, heritage, culture, being and fabric
Target Audience - Demography
A new Indo-Western fashion brand is using boxy silhouettes and Prakrit calligraphic compositions prints to raise awareness of the forgotten language. The designs aim to highlight the evolution of the script, showing how modern Devanagari and Nagari scripts are used in Prakrit .
MISSION of the brand
The brand's motto is to appreciate the Prakrit language through design, even if we no longer speak it daily. By featuring Prakrit prints on Indo-Western clothing, the brand hopes to inspire younger generations to explore their linguistic and cultural heritage.
If we no longer speak it, we can wear it.
VISION of the brand
The brand aims to elevate calligraphic print fashion by using various ancient scripts, including Prakrit, to create a new fashion statement. The goal is to encourage people of all ages to wear their native scripts, ensuring these historical languages are not forgotten.
Building the brand
Prakrit Varnamala
Approach
Designing Prakrit calligraphic art compositions as prints for the clothing offered by the brand along with a visual identity for the brand.
About Prakrit
Prakrit is a group of languages that were spoken in the Indian subcontinent from around the 3rd century BCE to the 8th century CE. The term ‘Prakrit’ comes from ‘Prakriti’ meaning ‘source’ or ‘origin’. Most scholars agree that this has to do with the Prakrits originating from Sanskrit, the language of the Vedas, and later Hindu literature. There is no one Prakrit language. Rather, Prakrit generally refers to a group of closely related Indo-Aryan languages, which may also have other names according to the region and time. Their defining feature is that they were much simpler than Sanskrit, and thus the language used by the masses (as opposed to Sanskrit being the language of the elites and high literature).
Brand Label Mockup
Consonents/Vyanjan
WOMEN
Shirt
Kurta
Dress
T-shirt
Crop tops
Scarfs
PRODUCT RANGE
Final Logo
Color Palette for the prints
Brand Name
A hypothetical fashion apparel brand with boxy Indo-Western silhouettes would use Prakrit calligraphic art compositions as prints on its products to promote awareness of the long-forgotten language once spoken by the masses. It would showcase the evolution of the Nagri and Devanagari script and language, as the languages spoken today are derived from the group of languages known as Prakrit.
Project Overview
Watercolor swatches
In the swatches, rock salt was sprinkled upon water color patches and due to absorption of water by salt, this effect was formed
Finalised calligraphic compositions and digitised versions